How to Plan a Green Corporate Event Effectively?

in Event

Conferences, seminars, tradeshows, and workshops are increasingly becoming a regular thing on the event’s calendar of a company. Recession or no recession, multinational companies across the world are actively planning events, which are huge on scale from the setup point of view and massive in terms of budget. However, with various environmental threats looming large on the horizon, organizations are showing serious concerns as to how they can contribute to sustainable development for the future. Accordingly, they have adopted new technology solutions that essentially make a corporate event “green.” Here are few simple yet highly effective rules which can be followed to plan an environment-friendly event:

Do away with paper registration:

By eliminating paper registration you can directly address to the sustainability issues. Planning registration for a corporate event requires multiple stages of designing on paper. This not only takes up huge amount of time, but also delays the entire process of event planning by many days, if not by weeks. Online registration, on the other hand, makes publication of the event fast, streamlines back-office jobs, saves money on workheads, and expedites registration process by enabling real-time record keeping.

Bid goodbye to hard-copy invitations – email invitations are ‘in’ now

Keeping pace with the latest advancement always improves the brand image of a company in front of a global audience. So, while planning a seminar or a conference, do not go in for cards or other forms of hard-copy invitations. Instead, opt for email messaging. Online event management solutions provide email marketing tools. Avail of such facilities to send invitations, timely notifications, newsletters, RSVPs, and much more to your valued customers. The invite templates are designed in such a way that you can use them for sending email either singly or in bulk.

Do not forget to add a line on your concern for the environment at the end of each mail, for which you considered this mode of invitation. This will further add to your brand value.

Why spend dollars on printing news on papers? Promote online!

Going green is the latest trend as far as marketing is concerned. Doing the rounds of media houses to get your event news printed on the inner pages of the esteemed dailies spells huge wastage of money and time. Plus, it does not create the desired buzz. Today people from various walks of life are mostly crowding the virtual world. So, to make your event instantly popular, promote it over the internet. Mingle with your target groups on the social media and let them know about your event. This way you will not only save a considerable amount of time and money, but will also get to connect to a larger cross-section of target audience in the least possible time. 

Avail of online survey and reporting tools

As you proceed to create a lasting impact on your attendees’ minds with a hugely successful event, make their experience even better by availing online survey and reporting tools. Using reams of paper for getting attendee feedback and disposing them once your report generation is over only add to the carbon footprint. Reduce it by opting for comprehensive online event management software.

Green corporate events are the order of the day. Follow the aforesaid rules to set a benchmark.

Author Box
Gianna Davis has 19 articles online

Gianna Davis is an event management professional. She has been writing information-rich articles on online event management and online payment management solution. She also takes a keen interest on online class registration and online training registration related subjects.

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How to Plan a Green Corporate Event Effectively?

This article was published on 2012/09/25